GEMINI BEAUTY
Made for a Cause, Designed for All
Made for a Cause, Designed for All
Founded at the age of 15 by Joann Zehenni, Gemini Beauty has evolved alongside its visionary creator. Now an adult, Joann envisioned a significant transformation for her brand, to reflect her personal and professional growth.
In collaboration with Joann and her team, we refreshed Gemini Beauty's logo, packaging, marketing materials, and website. The outcome is a contemporary and cohesive brand poised for its next phase of expansion.
SERVICES:
As a part of the branding overhaul, we rejuvenated the logo, distinguished by clean lines and meticulously crafted to embody the essence of the Gemini Beauty brand message of healthy, radiant skin. Complementing this, a distinctive logo mark was introduced, seamlessly enhancing the overall aesthetic of the brand.
A fresh perspective on packaging design played a pivotal role in the branding overhaul. We built upon Joann’s fondness for minimalism and pastel hues, elevating the brand’s aesthetic cohesiveness and ensuring a harmonious brand experience.